DSS Europe 2016: Double Division.
As part of the 10th DSS Europe, Adrienne Schmidthals / Valora und Thorsten Wien / Visualart presented the digital signage concept of the Valora-owned Press & Books Stores. Valora is active in three...
View ArticleDSS Europe 2016: Context is King
Contextualised advertising in programmatic DooH campaigns are extremely successful. In addition to the usual elements, contextualised advertising incorporates intelligent use of data. Grand Visual’s...
View ArticleDSS Europe 2016: As cool as Coke
Digital signage in employee communication: considerably more than a screen showing the company newsletter or a filmed speech. This was demonstrated by Markus Deserno / SEEN MEDIA with the example of...
View ArticleDSS Europe 2016: In is what’s inside
Interactive digital signage is capable of much more than simply creating a good shopping atmosphere. Damian Rodgett / pilot Screentime demonstrated this in his recent DSS Europe presentation. For...
View ArticleDSS Europe 2016: Nightmare and automation
The DSS 2016 panel ‘Programmatic Buying, the media mix and real time advertising Campaigns’ discussed current trends regarding programmatic buying. The panel – which was moderated by invidis’ Florian...
View ArticleDSS Europe 2016: A boost to airport retail revenue
Connectiv’s Stewart Caddick presented one of the world’s most exciting retail spaces at the Digital Signage Summit Europe 2016: the Dubai Duty Free shopping at Dubai Airport. Dubai Duty Free (DDF) is...
View ArticleDSS Europe 2016: Multiscreen needs more creation
Technology was one of the key themes of the “Best practices and future trends in Multiscreen” panel at the DSS 2016. The panel – which consisted of Benjamin Wey / Goldbach, Eva Adelsgruber / 7Screen,...
View ArticleDSS Europe 2016: The process of change is not yet complete
On the second day of the DSS Europe 2016, the panel “Turning stores into stories” discussed the current situation and the immediate future of Omnichannel and Multichannel. How can the point of sale...
View ArticleDSS Events: Save the Dates – Digital Signage Summit Events 2016/17
After the success of the DSS Europe in June 2016, organisers invidis consulting and Integrated Systems Events have opted to further develop and expand the Digital Signage Summit – both regionally and...
View ArticleDSS Europe 2016: Dedicated Matchmaking and Networking brings industry together
Matchmaking at the Digital Signage Summit Europe 2016 in Munich was a full success. Over 500 attendees and over 800 visits have created a vibrating atmosphere for networking. In the morning during...
View Article
